Botswana Savings Bank (BSB) is an institution wholly owned by the Government of Botswana with a specific mandate of mobilizing the nation to save as well as providing inclusive financial services. The Bank is operating under the Transition Act of 2011. Its headquarters are based in Gaborone at Broadhurst Mall; Tshomarelo House with branches in Gaborone, Francistown, Mahalapye and Serowe. Botswana Savings Services are accessed through Post Offices across the country.
1. Establish an online presence
2. Client acquisition, website traffic building
3. Brand Visibility on Digital platforms
4. Convert all online traffic into sales
1. Established online presence by creating social media pages for the Bank (2016) & monitored the brand online
2. Over 5000 online enquiries (since 2016)
3. Brand awareness across Botswana with 43 000 followers on facebook & Twitter collectively.