Steers Botswana -Case Study

Steers Botswana

Food & Beverage Company

Steers Botswana

Steers is South Africa’s leading burger brand and has served South Africans its legendary 100% pure beef, flame-grilled burgers and freshly cut chips for almost 60 years. Steers has won the Leisure Options Award for the Best Burger for the 20 years running, and Best Chips for 14 years running. Steers’ success is due in part to its extensive network of over 580 local restaurants, it’s growing its footprint across several African locations with great success. Steers’ track record proves that flame-grilled just tastes better.

Steers is one of South Africa’s most iconic burger brands and has been loved for almost 50 years with its legendary 100% pure beef, flamed-grilled burgers. Since its launch, Steers has experienced formidable growth across South Africa and more recently, claiming an international footprint. It’s got an extensive network of local restaurants and an increasing number of restaurants operating in Botswana,Nigeria, Mauritius and the UAE.

BitBrands being responsible for Steers Botswana has conceptualized innovative digital brand solutions to support Steers’ key strategic objects. This includes supporting the brand’s overall strategy, managing Social Media Platforms, Developing Digital Strategies, brand reputation, developing social media strategies and influencers marketing in Botswana.

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