Wimpy Case Study

Wimpy is the brand name of a multinational chain of fast food restaurants. The brand is currently headquartered in Johannesburg, South Africa. The chain originally began in 1934 in the United States and was based in Chicago.

BitBrands being responsible for Wimpy Botswana has conceptualized innovative brand solutions to support Wimpy’s key strategic objects. This includes supporting the brand’s overall strategy through managing Social Media Platforms, Developing Digital Strategy, brand reputation, developing social media strategies. With local at the back of our minds, we made sure the content and advertorial we share on social media was relevant to our Botswana market. With Our Digital Strategies we have helped our client gain customer traction,understand their consumer behaviors and most importantly increased sales by 25%.

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